---
title: Consumer Buying Behavior Report, 2020 by Intelligence Node
description: Intelligence Node’s Consumer Buying Behavior Report is the go-to-guide for brands to understand consumer sentiments across the buying journey.
---

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RETAIL REPORT

# Consumer Buying Behavior Report 2020

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The past year has been extremely eventful for the retail industry. In addition to COVID-19 completely uprooting economies and drastically affecting businesses, these last few months have been the subject of tit-for-tat tariffs, economic recession, counterfeit thievery, and exponential e-commerce growth.

Intelligence Node’s Consumer Buying Behavior Report is the go-to-guide for retailers and brands to understand consumer sentiments across the buying journey and leverage new insights that can feed top line growth in the coming year.

Here's a peek at some key statistics reflecting the consumer outlook in the past year:

- **82%** of shoppers will continue shopping online even when stores reopen 
- **94%** of shoppers compare prices at least some time or the other when shopping online
- **70%** shoppers opt for counterfeits due to price considerations
- **1 out of 2 shoppers** choose websites with fast, easy and affordable delivery
- Splurging on grocery will continue with only **20%** shoppers planning to cut back spending 
- **1 in every 3** customers plan on cutting spending on non-essentials during recession

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