The past year has been extremely eventful for the retail industry. In addition to COVID-19 completely uprooting economies and drastically affecting businesses, these last few months have been the subject of tit-for-tat tariffs, economic recession, counterfeit thievery, and exponential e-commerce growth.
Intelligence Node’s Consumer Buying Behavior Report is the go-to-guide for retailers and brands to understand consumer sentiments across the buying journey and leverage new insights that can feed top line growth in the coming year.
Here's a peek at some key statistics reflecting the consumer outlook in the past year:
- 82% of shoppers will continue shopping online even when stores reopen
- 94% of shoppers compare prices at least some time or the other when shopping online
- 70% shoppers opt for counterfeits due to price considerations
- 1 out of 2 shoppers choose websites with fast, easy and affordable delivery
- Splurging on grocery will continue with only 20% shoppers planning to cut back spending
- 1 in every 3 customers plan on cutting spending on non-essentials during recession
