The nature of product price, place, and promotion is changing quicker than ever, particularly in Consumer Packaged Goods (CPG). eCommerce is becoming all commerce. We all know that the majority of sales today either take place online or are influenced by digital mechanisms.
In this interactive session, we explore transformations with practitioners Ragini Chilappagari and Mert Damlapinar who are working at the frontlines. Both of them have led digital and eCommerce initiatives for enterprise CPG brands. This conversation is facilitated by Brendan Witcher of Forrester, one of the top global influencers around the topics of consumer behavior change and technology trends through the retail consumer vertical.
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