Improving Organic Share of Search & Digital Revenue With Intelligence Node

The ‘Digital Shelf’ is arguably the most competitive space in eCommerce. Unlike the tangible aisles of brick-and-mortar stores where products vie for a physical spot, the digital shelf is an ever-evolving platform where brands compete for visibility among a multitude of online listings. Over 90% of all traffic goes to the first page of search results, making it critical for brands to rank high on the digital shelf.

By 2028, worldwide digital retail media advertising spending is expected to be $176 billion, compared to the $100 billion achieved in 2022. Brands and manufacturers face many challenges, including limited resources, the highly incremental nature of retail media spending, and the competitive and dynamic nature of keywords. Accordingly, paid media is not a sustainable option for brands in the long run. Brands and manufacturers must focus resources on organic search optimization for long-term success on the digital shelf.

In this white paper, we cover:

• All aspects that contribute to the growth of the organic share of search
• The critical role of SEO-optimized content in driving digital shelf visibility
• Intelligence Node's Digital Shelf Analytics capabilities and differentiators