"Categories are evolving but the problem we have faced is competition. We need to understand how our category or products are developing versus other categories & competition. This is where Intelligence Node comes in."
CEO, Home Centre
"One of the important features is the multilingual mapping capability. Indonesia is a dominant Bahasa speaking country. Incompetitor has been very useful in pulling information, not only internally with descriptions, but also externally across global brands."
Vice President, MAP