Counterfeit products represent nearly 3.5% of world trade today. They accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust.
Intelligence Node conducted 2 surveys between March and September 2020, surveying over a total of 2,000 US online shoppers to understand consumer sentiments surrounding the growing counterfeit market.
Download the ebook to get insights on:
- How consumers perceive the growing threat of counterfeits.
- What makes consumers buy counterfeit products and which industries are most susceptible.
- How brands and manufacturers can protect their brand image, margins, and customer base.