Consumer Attitudes & The Growing Counterfeit Concern


Counterfeit products represent nearly 3.5% of world trade today. They accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust. 

Intelligence Node conducted 2 surveys between March and September 2020, surveying over a total of 2,000 US online shoppers to understand consumer sentiments surrounding the growing counterfeit market.

Download the ebook to get insights on:

  • How consumers perceive the growing threat of counterfeits.
  • What makes consumers buy counterfeit products and which industries are most susceptible.
  • How brands and manufacturers can protect their brand image, margins, and customer base.
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