The metaverse is fast becoming accessible, especially with web3 providing a solid infrastructure for it to develop. The metaverse market is forecasted to surpass $800 billion in 2024. That represents a compound annual growth rate (CAGR) of more than 13%.
While eCommerce ruled during the pandemic and became an indispensable part of the retail ecosystem, we may surpass it for a more immersive, digital, and interactive metaverse experience. The future looks promising with investments pouring in as the metaverse and web3 display an $8 trillion opportunity.
Luxury brands and fashion and apparel retailers are the first to capitalize on the metaverse gold rush and are making waves with their innovative campaigns and collaborations. The question on everyone's mind is, Is the metaverse the next big thing in retail? Although it is too early to say with full confidence, we do feel it is on its way to transforming retail like never before, and that’s what we explore in the following sections. Access the ebook and learn about: