The retail economy looks dramatically different pre and post COVID-19. It birthed many first-time online shoppers and acted as a catalyst for eCommerce growth in the last two years. But, with the growth in eCommerce came intense online competition, comparison shoppers with unlimited access to information, and technological innovations to rise above the competition.
One of these technological innovations that has gained momentum is Product Matching. Both for its powerful competitor benchmarking capabilities and its wide application across pricing, assortment, digital shelf optimization, brand compliance, trend forecasting, and more.
In this ebook, we touch upon:
- The importance of Product Matching for eCommerce businesses
- Application and advantages of accurate Product Matching
- The technology powering Intelligence Node’s AI-driven Product Matching solution
