Own the Digital Shelf by Addressing These 6 Challenges
The year 2020 was a defining year for the eCommerce industry. COVID-19 brought about a permanent shift in consumer behavior and accelerated eCommerce adoption. This intensified the online competition as brands and retailers fought for the attention of the same shopper - bringing in light the importance of Digital Shelf optimization to appear on the first page of search results.
This accelerated eCommerce growth does not end here. Forrester predicts that by 2024 global eCommerce will surpass the $4 trillion mark. While this prediction opens up new opportunities for online businesses, it is also a harbinger of the intense competition that will follow - bringing us back to the topic of Digital Shelf optimization and the urgent need for brands and retailers to arm themselves with advanced Digital Shelf Analytics.
In this ebook, we discuss:
Key digital shelf challenges that gripe today’s digital brands and retailers
Best practices to overcome these challenges
Digital solutions brands can adopt to own the digital shelf
