COVID-19 saw a quantum leap in people shopping for consumer packaged goods online. It pushed older buyers online and made “google shopping” an everyday activity. This proclivity towards buying online has become the new normal and will likely not diminish dramatically.
A recent BCG study stated that before the pandemic eCommerce formed just 3% of total sales for the CPG segment. But, in 2020, that same segment experienced a huge spike in sales, with 15% of total revenue being generated from online channels.
In this ebook, we discuss the challenges faced by CPG brands and retailers amidst the changing retail landscape and 6 key trends that are shaping the future of CPG in 2021 and beyond.