eCommerce has been a part of our lives for almost a decade now but COVID-19 made it an indispensable part of life in less than one year.
Today, online shopping comes to us as easily as watching television or doing our laundry and for many, it has almost completely replaced in-store shopping. Infact, according to a global survey by Shopify across 11 markets, 84% of consumers shopped online during the pandemic.
These changes in consumer preferences force brands to rethink their growth strategies and re-evaluate their eCommerce approach. In this ebook, we discuss 5 key best practices for brands to adopt to become future-proof and prepare for a digital tomorrow.