Intelligence Node surveyed 1000+ US shoppers to decode the nuances of consumer behavior in an ever-evolving retail landscape. The research assesses the impact of inflation on US consumers, understanding how economic factors shape purchasing decisions, particularly as shoppers increasingly leverage digital tools like image search and online product research for the best prices. The report also spotlights several key themes surrounding the digital shopper today including the digital shelf, sustainable retail, product content, and more. This understanding is critical for retailers and brands to tailor their strategies in a changing economic landscape.
Here’s what our research uncovered: