Amidst the 2020 pandemic, stores on Shopify grew tremendously to counter disruption faced by traditional retail and pivot businesses to capitalize on the growing eCommerce popularity. But setting up an online store is only half the battle won.
Pricing wars have taken over the eCommerce retail space and all online stores, big or small, have to participate, in order to thrive and convert more shoppers without compromising on product margins. Nailing the art of pricing is no easy task and in today’s competitive environment, retailers need to continuously evaluate their pricing for sustained retail profitability.
In this ebook, we explore the top 10 pricing strategies that can help Shopify retailers devise a perfect pricing plan for their online stores.